Boost audience experience & revenue per subscriber with AI Agents

Drive revenue growth with automated reminders for subscription renewals, new show launches and personalised content recommendations

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Media

Trusted by leading media companies globally

Stage
Zee
SET
Star Sports
Netflix
Color
PVR
Aha

Automate viewer outreach and acquisition

Promote exclusive shows, promos, and related content to arouse viewer interest and increase watch-time

Drive sign-ups and subscriptions by acquiring customers on messaging channels like WhatsApp, and Instagram

Retain customers with personalized notifications and content alerts relevant to their interests

33%
Subscriber Acquisition costs

Subscriber Acquisition costs

Automate viewer outreach and acquisition

Automate suggestions and recommendations

Personalise outreach and keep your audience engaged with upcoming offers, relevant shows, and more

Send new content suggestions based on viewer preferences and profile to increase time spent on the platform

Deploy referral programs and re-engage viewers to increase lifetime value

62%
Higher Engagement

Higher Engagement

Automate suggestions and recommendations

Zero break entertainment with 24/7 support

Support subscribers in their language by answering queries around bill payments, plans, subscription etc

Empower agents to solve critical queries while automation deflects L0-L1 queries

Send critical notifications around service downtime and bills via SMS and social channels

42%
Lower Support Costs

Lower Support Costs

Zero break entertainment with 24/7 support

Why Choose Us?

<span>Pre-built</span> journeys

Pre-built journeys

AI assistant with micro journeys including content discovery, recommendations, renewals, etc.

30+ channels

30+ channels

Integrate 30+ messaging channels through text, voice, and video to connect with audience on their preferred channel and mode

WhatsApp native payments

WhatsApp native payments

Not just send recharge reminders but also make them actionable with embedded UPI links, and make it easy for viewers to make payment

Agent Assist

Agent Assist

Offer prompt chat support to ensure viewers can seamlessly access their favorite content such as live game streams and movie premieres without interruption

Audience demand analytics

Audience demand analytics

Get actionable insights on shows in demand, frequently asked queries to fuel ideas for potential new content, product tweaks and more

Deploy in 4 weeks

Deploy in 4 weeks

OOTB integrations with leading CMS platforms for rapid data ingestion and faster go-to market

Frequently Asked Questions

How can conversational engagement and AI help the media and entertainment industry?
Conversational engagement and AI can help the media and entertainment industry in a variety of ways. One way is by providing personalised recommendations for content, such as movies and TV shows, based on a user's viewing history and preferences. This can help to increase engagement and retention of users. Additionally, Conversational AI can be used to create interactive experiences that can help users navigate and discover new content. These AI Agents can also assist users with tasks such as scheduling reminders for upcoming shows or movies, or providing information about cast. AI can also be used to analyze data on user engagement and behavior, allowing media and entertainment companies to gain valuable insights into what types of content is most popular with their audience and how to better target their marketing efforts.
Can Gupshup's media & entertainment automation enable payments?
Gupshup’s AI Agents can analyse conversations and offer upsell opportunities at the right time, increase subscriptions, and plan upgrades. Gupshup also provides WhatsApp Pay capability which enables customers to click a link and authorize (with a fingerprint, pin, or however the consumers set their security settings) payment easily. WhatsApp Pay enables payments with payment partners (such as PayU, Razorpay, Stripe), and can be seamlessly integrated with other payment providers.
How can AI Agents help in Audience Engagement for media and entertainment?
AI Agents can help in audience engagement for Media and entertainment in several ways:
  1. personalised recommendations: AI Agents can leverage user data such as viewing history and preferences to provide personalised recommendations for movies, TV shows, and other forms of content. This can help to increase engagement and retention of users.
  2. Interactive content: AI Agents can also be used to create interactive content such as quizzes, trivia games, or polls that can help to engage users and keep them interested in a particular show or movie.
  3. Scheduling reminders: AI Agents can assist users with scheduling reminders for upcoming shows or movies. This can help to increase the chances that users will tune in to watch.
  4. Content discovery: AI Agents can also help users discover new content by providing information on new releases and suggesting similar shows or movies based on a user's viewing history and preferences.
  5. Social media integration: AI Agents can also be integrated with social media platforms, allowing users to share their viewing history or recommendations with friends and followers, which can help to increase engagement and social buzz around a particular show or movie.
  6. Providing information: AI Agents can provide users with information such as cast and crew members, plot summaries, and more that can help to increase engagement and interest in a particular show or movie.
  7. Providing customer service: AI Agents can also be used to assist users with customer service inquiries and help them resolve any issues they may have with streaming platforms, subscriptions, or other related services.