Turn followers into
customers with
Instagram automation

Harness the power of an advanced Instagram agent to engage, up-sell and cross-sell to your followers

Talk to an expert
instagram messenger API

Increase marketing ROI with 2-way conversations

Run automated click-to-chat ads, capture leads and nurture prospects from the moment of discovery

Aid decision-making by answering product queries on sponsored posts and stories instantly

Improve posts reach by integrating automated
messaging into campaigns and contests

Instagram chatbot

Grow sales by making commerce conversational

Save sales bandwidth with automated upsell,
cross-sell recommendations and pre-built answers

Convert intent into purchases by leveraging rich templates and informative, engaging carousels

Arrest drop-offs due to redirection by enabling
purchases and payments within Instagram DMs

Instagram chatbot

Improve CSAT with instant support within Instagram

Offer post-purchase support, order tracking, handle return requests and live agent handover on Instagram itself

Respond to public post comments and story mentions with private replies

Reduce customer wait time and optimize costs by upgrading Instagram DMs with support agents

Instagram chatbot
  • People actively use Instagram every month

    1.3 B

    People actively use Instagram every month

  • Users discover products & services on Instagram

    83%

    Users discover products & services on Instagram

  • of Instagram users follow at least one business

    90%

    of Instagram users follow at least one business

  • Users tap on shopping posts every month

    130 M

    Users tap on shopping posts every month

Unmatched capabilities

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Tailored & pre-built journeys

Get started quickly with action-based conversational automations

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Multi-lingual
Support

Build a stronger bond with customers by conversing in the language of their choice

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Rapid
onboarding

Fast-track the tedious groundwork, verification hassles and security approvals

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Agent assist
support

Facilitate seamless AI Agent to live agent transfer in real-time

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Conversational AI
& NLP

Deliver advanced, human-like conversational experience

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360°
Analytics

Get insights into trending topics, reasons for drop-offs, conversational funnels etc.

Unmatched capabilities

Instagram agent features to attract, convert and engage

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Start conversations with ice breakers

Use suggested questions and canned responses to break the ice and aid navigation

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Initiate custom journeys with keyword triggers

Direct specific keyword messages to automated actionable flows and manage volumes

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Save time with Quick Replies

Reduce friction in conversations with quick reply buttons for common questions, updates and greetings

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Automate Online Reputation Management

Use autoresponders to reply to post comments, story mentions, replies and direct messages at scale with sentiment analysis

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Integrate quickly with apps and platforms you already use to create powerful solutions

CRM
Support
Ecommerce
Payments
Marketing Automations

Initiate conversations and nurture leads directly from CRM. Automate order tracking, notifications, alerts, and customer feedback.

zoho
Salesforce
Hubspot
Freshworks
See all integrations
CRM

Initiate conversations and nurture leads directly from CRM. Automate order tracking, notifications, alerts, and customer feedback.

zoho
Salesforce
Hubspot
Freshworks
See all integrations
Support

Streamline customer communication on your favorite helpdesk tool and automatically convert your conversations into tickets.

Zendesk
Freshdesk
Servicenow
See all integrations
Ecommerce

Scale and improve sales with one-click commerce integrations. Delight your customers with a hassle-free shopping experience.

Shopify
Magento
woocommerce
See all integrations
Payments

Seamlessly integrate with payment gateways to enable one-click payments. Increase sales conversions, broaden reach and engagement.

razorpay
setu
payu
See all integrations
Marketing Automations

Connect your marketing tools to automate actions. Personalize messages, target specific user segments, and analyze campaign performance.

marketo
clevertap
moengage
See all integrations

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Frequently Asked Questions

How do I get Instagram API?
To access the Instagram API, business users need to go through a service provider like Gupshup. It’s extremely easy & fast to go via a (Business Solution Provider) BSP.
How much does Instagram API cost?
To get access to Instagram API, you are supposed to pay your BSP. Some advanced features may have associated costs based on usage and access levels.
What does the Instagram API do?
The Instagram API enables businesses to engage, promote, recommend, sell, provide customer support & much more, facilitating end-to-end interactions on the Instagram platform.
What is Instagram Messenger API?
The Instagram Messenger API allows businesses to build personal connections with their followers and users on Instagram. Businesses can engage in private conversations with the help of automated, programmed responses to common questions or even interactive, personalized conversations. Integrating with your existing tools and data, the API makes managing peak volumes easier. Powered with conversational AI from Gupshup, the API makes A2P (application to person) conversations natural, enabling businesses to deliver a human-like experience at every stage of the customer journey.
What type of media formats are supported by Instagram Messenger API?
Instagram API supports text, sticker, image (jpg, png, ico, bmp formats in less than 8MB), product and generic template carousel (up to 10), for title, subtitle, image, and buttons (up to 3). Instagram API currently doesn’t support attachments of any kind.
Is there a limit on the number of messages a business can send to a user using Instagram DM automation?
Instagram API allows you to reply to user-initiated messages. You can send any number of messages to a user within 24 hours of their last message. After 24 hours of the user’s last message, you cannot send any message to the user.
Can I engage with user comments and story mentions via Instagram DM automation?
Yes, Instagram messenger API enables you to configure your Instagram agent to auto-reply to comments, story mentions, story replies and any direct messages from users via a private reply on DM.
How does Instagram Messenger API work with Instagram Ads?
You can integrate Instagram DM Agent into your Instagram ads, enabling quick responses to user questions when they are in buying mode.
Can I integrate live agent support with Instagram agents?
Yes, with Gupshup, you can integrate your existing live support set up with your Instagram Agents. This will help you transfer users seamlessly to a live agent when they request for one or when the queries are too complex to be handled by an Agent.