Select Country
| Component | Price in USD |
|---|
If the country code is the same, the system differentiates messages using the region codeKnow more |
WhatsApp Fee | |
| Marketing | |
| Utility | |
| Authentication | |
| Authentication (International) | |
| Marketing (Optimized/MM Lite) | |
| Service | FREE |
| Conversations starting from Ads (Free Entry Point) that click to WhatsApp or Facebook page CTAs | FREE |
Gupshup Fee (Applicable for all messages) | |
| Template message (for outgoing text) | 0.001 |
| Session message (for outgoing and incoming text) | 0.001 |
| Additional media (for outgoing text/media above 64KB) | FREE |
Starting July 1, 2025, Meta will charge per message for template messages instead of per conversation.Know more |
| Get Started |
For enterprise features & pricing, please click here
