Select Country
Component | Price in USD |
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If the country code is the same, the system differentiates messages using the region codeKnow more |
WhatsApp Fee | |
Marketing | |
Utility | |
Authentication | |
Authentication (International) | |
Marketing (Optimized/MM Lite) | |
Service | FREE |
Conversations starting from Ads (Free Entry Point) that click to WhatsApp or Facebook page CTAs | FREE |
Gupshup Fee (Applicable for all messages) | |
Template message (for outgoing text) | 0.001 |
Session message (for outgoing and incoming text) | 0.001 |
Additional media (for outgoing text/media above 64KB) | FREE |
Starting July 1, 2025, Meta will charge per message for template messages instead of per conversation.Know more |
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