Gupshup's WhatsApp API Self Serve Pricing

    Gupshup charges a standard 0.001 USD per message fee. WhatsApp charges conversation based fee and it is billed at actuals.

    Whatsapp API

    Select Country

    ComponentPrice in USD
    If the country code is the same, the system differentiates messages using the region codeKnow more

    WhatsApp Fee

     

    Marketing
    Utility
    Authentication
    Authentication (International)
    Marketing (Optimized/MM Lite)
    ServiceFREE
    Conversations starting from Ads (Free Entry Point) that click to WhatsApp or Facebook page CTAsFREE

    Gupshup Fee (Applicable for all messages)

     

    Template message (for outgoing text)0.001
    Session message (for outgoing and incoming text)0.001
    Additional media (for outgoing text/media above 64KB)FREE
    Starting July 1, 2025, Meta will charge per message for template messages instead of per conversation.Know more
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