Gupshup Converse

1:1 Customer Interactions
that Drive Growth

Unlock the power of two-way business messaging across the customer lifecycle

Talk to an expert
BFSI

Trusted by leading consumer brands globally

Citibank
Payu
Muthoot
Kotak
DBS
HSBC
DBS
HSBC

Create granular customer segments based on conversational signals

Generate and qualify new leads, reactivate dormant customers and indulge high-value customers - all conversationally

Move beyond traditional segmentation and create granular cohorts based on customer attributes and real time conversational signals

Grow conversions with always-on, automated campaigns triggered by real-time events like purchases, cart abandonment, refunds and more

Explore Personalizearrow-right
Create granular customer segments based on conversational signals

Convert more with bespoke two-way interactions

Send post-purchase updates and trigger the next step in customer’s journey based on real time inputs and actions

Seamlessly deploy AI agents with a drag and drop interface to engage customers, drive commerce or handle inbound queries at scale

Go to market faster with journey templates ranging from lead gen, appointment booking, renewals or cross-sell

Explore Conversation Builderarrow-right
Convert more with bespoke two-way interactions

Respond faster with AI powered Agent Assist

Activate live agent assisted selling for a personal, high-touch experience

Seamlessly transfer chats from AI Agents to live agents while retaining history and context

Improve live agent productivity with Gen AI based rephrasing, chat summarization and more

Explore Agent Assistarrow-right
Respond faster with AI powered Agent Assist
  • State run utilities provider
    resolution rate

    94.3%

    resolution rate

  • Food and grocery aggregator
    reactivation rate

    1.5X

    reactivation rate

  • Fashion & lifesytle eCommerce
    ROI over traditional channels

    10X

    ROI over traditional channels

Testimonials

Chief Product Owner

Chief Product Owner

“Gupshup’s Conversational AI has helped us engage our customers digitally and transform both the customer and employee’s servicing journey in a seamless way in over 40 markets around the globe. We have seen an increase in digital servicing adoption by 10X and 7 out of 10 questions are now resolved online”

General Manager, Growth & Strategy

General Manager, Growth & Strategy

“At Swiggy, our unwavering focus is to create relevant experiences for our customers. With Gupshup, we’re able to offer a plethora of services to our customers, drive cross-pollination across our different services and provide unparalleled convenience to our users. Compared to channels like app push and email, our customer engagement is up 5X using engaging journeys over WhatsApp”

Frequently Asked Questions

Who is Gupshup Converse for?

Marketers, growth managers, digital leaders, product managers and customer service professionals can leverage Gupshup Converse to deliver on their team’s objectives by creating engaging conversational experiences for their customers. They can automate lifecycle marketing, drive commerce, personalize interactions and resolve post-purchase queries in a frictionless manner on messaging channels, while reducing the cost to serve.

Why do I need Gupshup Converse in addition to CPaaS APIs?

Gupshup Converse enables businesses to create personalized two-way conversational experiences at scale. It offers tools to build your first-party database, orchestrate workflows, build rich interactive experiences, create AI Agents and digitize the entire customer lifecycle. This is the next evolution of CPaaS, which leverages Software as a service (SaaS) featuring software providing information on computer technology and programming. Businesses recognize that customers now demand two-way interactions, and are adapting technologies that make the shift possible.

What value does Gupshup Converse add to my business?

Gupshup Converse is a comprehensive platform for building all kinds of conversational experiences. It adds value to your business by enabling real-time customer engagement, automating routine tasks through AI journeys, providing scalability, offering analytics for insights, integrating with existing systems, and ensuring compliance and security standards are met. Additionally, with a proven record of handling over 10 billion conversations for over 75,000 brands, we can bring substantial know-how and domain specific best practices to you.

Be it retail, eCommerce, F&B, CPG, banking, insurance, fintech, healthcare, gaming, edtech, travel & hospitality, government services or media & entertainment, chances are we have the use cases and playbook that help you differentiate your brand.

What are some examples of conversations on messaging channels?

Businesses can engage customers from lead generation to post-purchase support, with AI powered agents on messaging channels.
Some examples are awareness campaigns, remarketing to leads, sending personalized notifications, personalized offers and price drop alerts, automating abandoned cart alerts, sharing catalogs, aiding product discovery, consultative selling, driving store footfalls, automating compliance related processes such as KYC.
Additionally, businesses can improve conversion rates with optimized add-to-cart journeys, cross-sell recommendations, and streamlined payment processes. For post-purchase, the platform helps you send timely order updates, order tracking, simplify cancellations/ refunds, and drive self-serve resolution with an AI agent or deflect to a human agent for critical concerns.