Stand out in the messaging inbox with RCS Business Messaging

Engage customers across marketing, commerce, and support with rich media, branding, credible trust marks, and conversational journeys

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AgentAssist

Trusted by leading brands globally

Flipkart
Netflix
Cars24
mamaearth
orange
MTN
kotak
MEF

Capture customer attention with improved brand visibility

Stand out in the SMS inbox with branded sender ID name and logo

Foster trust and credibility with verified brand profile

Increase engagement of marketing campaigns with a rich interface, while leveraging the reach of SMS

Capture customer attention with improved brand visibility

Increase conversions with interactive messaging experience

Create awe with 2-way conversations powered with images, GIFs, videos, carousels and action buttons

Drive commerce by delivering a personalized experience based on insights from purchase history

Boost CLV with interactive agents that upsell, cross-sell and re-engage with customers

Increase conversions with interactive messaging experience

Skyrocket customer satisfaction with instant support

Deliver a gratifying support experience with the optimum combination of AI Agents and live agents

Track message performance with read receipts, action tracking and deep conversational analytics

Assist customers better by sharing installation videos, user manuals, how-tos and other support documents

Skyrocket customer satisfaction with instant support
  • Higher conversions than other channels

    70%

    Higher conversions than other channels

  • Consumers prefer to engage with a brand via RCS

    74%

    Consumers prefer to engage with a brand via RCS

  • RCS subscribers globally

    900 m+

    RCS subscribers globally

  • Higher open rate than email

    35x

    Higher open rate than email

Unmatched capabilities to drive seamless 2-way rich conversations

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Universal RCS

Reach users beyond Android devices & deliver RCS like experience on iPhones

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Agent Assist

Offer uninterrupted support with seamless transfer from journeys to live agents

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Unmatched
Reach

Leverage SMS fallback to elevate experience without compromising on reach

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Timely & relevant messages

Promote without falling under spam by sending expected, timely, & relevant messages with auto-capping capability

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Launch campaigns across carriers

Create RCS agents, run campaigns and manage payments with ease across all carriers

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Deep
Analytics

Track campaign level metrics and get insights into conversations

Unmatched capabilities to drive seamless <span>2-way</span> rich conversations

RCS Business Messages - Meant for every industry

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Retail

Promote products, showcase new launches, drive purchases and offer post-purchase support - order tracking, cancellation, returns etc. - all within one interface

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BFSI

Upsell and cross-sell financial products, send alerts, updates and secure OTPs, collect EMIs and payments - in short, offer end-to-end banking over messaging

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Travel & Hospitality

Provide travel updates, booking details and last-minute needs such as boarding pass. Make reservations seamless with a virtual concierge and 24/7 travel recommendations.

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Telecom

Roll out promotional offers, send payment reminders, enable recharge over chat and provide real-time customer support via journeys and live agents

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Healthcare

Schedule appointments, send reminders, renew plans, share test results and educational information through videos and newsletters

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Don't just take our word for it

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MTN

MTN

“We are proud of our technical collaboration.The superior technology design, robust service operations, optimum business processes, and 24x7 support are key to delivering the Next Generation Business Messaging experiences to our Brands & Business Partners.”

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Orange Group

Orange Group

“We are happy to partner with Gupshup and offer our subscribers in Cameroon the experience of RCS for Orange Celebrite”

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Frequently Asked Questions

Is RCS better than SMS?

Rich Communication Services (RCS) offer enhanced multimedia features and a richer user experience compared to traditional SMS.

What is the difference between RCS and WhatsApp?

RCS is a protocol that upgrades SMS capabilities, while WhatsApp is a messaging application that supports various multimedia formats and is owned by Facebook.

Is RCS only for Android phones?

Initially, RCS was primarily associated with Android phones, but it is gradually becoming available on other platforms as well.

How do I access RCS?

You can get access to RCS with the help of a service provider like Gupshup. This functionality depends on the device, carrier support, and the messaging app being used, with some devices and carriers offering native RCS support.

Which of the mobile phone handsets currently support RCS?

Currently, all Android handsets that have the Google’s Messages (or Samsung Messages) app built into them as the SMS messaging client, support the RCS. Users can download the Google Messages app on their own to use RCS.

How do I know if a handset supports RCS?

Following is the procedure to check whether an Android device running on Google’s messages app supports RCS..

  • Open the phone’s Google Messages app
  • Select the 3 dots in the upper right corner∙
  • Click on Settings If a menu item called Chat Features is visible, then the device is RCS-enabled.

The various options under Chat Features can be enabled or disabled as per the user preferences.

We have already set up business messaging through an OTT app. Should we go for RBM again? If yes, then what is the benefit?

OTT apps such as Facebook Messenger, WhatsApp, Viber, are IP-based apps that need to be downloaded. RBM on the other hand reaches the handset’s native messaging app (or the SMS client), thereby eliminating the need to install additional apps. Hence, leveraging the RBM allows brands to touch base with more potential customers than OTT apps. The additional benefits are:

  • Increased level of trust and security
  • Improves results, security, and branding of OTPs at optimized costs
  • You can leverage your conversational investment with OTT apps

Can I use my existing live agent system to support my customers with RCS?

Yes. Gupshup integrates RCS with your current live agent system, thereby allowing you to use RCS with other business messaging solutions.

What are the privacy and security implications of using RCS messaging for our brand?

RCS messaging has built-in security features that protects users' data, including end-to-end encryption and authentication. However, it is important to comply with privacy laws and regulations, such as GDPR, when using RCS messaging for your brand.

How do I know if I have Google Messages, or Samsung Messages, or some other SMS app?

Google Messages is the default messaging app for all new-age Android phones. Samsung Messages is the default messaging app for all Samsung phones. However, some old Android devices from before 2017 may have an SMS app other than Google Messages or Samsung Messages. You can check this by exploring the app info section of your device’s messaging app. If “Google Messages” is not your default messaging app, you can download it from here