Gupshup Communicate

Personalized messages - at scale, now with optimized delivery

Omnichannel platform that goes beyond CPaaS APIs

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BFSI

Trusted by leading consumer brands to handle industry-leading scale

Citibank
Payu
Muthoot
Kotak
DBS
HSBC
DBS
HSBC

High volumes, low latency

10 Bn+ messages

10 Bn+ messages

10 Bn messages per month

11 Mn+ messages/ day

11 Mn+ messages/ day

Battle-tested with over 11 Mn messages in a day, for a single brand

Scalable to 10,000 TPS

Scalable to 10,000 TPS

900+ TPS, further scalable to 10,000 TPS for peak season campaigns

Robust infrastructure for seamless, efficient message delivery at high speed

Ensure high delivery with low latency, architected to handle processing complexities and varying channel speeds

30+ messaging channels - one API!

Rich media messages to increase engagement compared to regular text messages

Robust infrastructure for seamless, efficient message delivery at high speed

Build stronger relationships by messaging customers in their preferred language

Personalize and localize your outreach based on the customer’s preferred language

Leverage Gen AI to auto-translate templates to 50+ languages, be it Indic languages or for global audiences

Capture language preference using automated journeys and store them in customer profile

Build stronger relationships by messaging customers in their preferred language

Optimized Message Delivery

Optimize costs with smart, multi-level channel fallback while managing differences in formats and opt-ins

Avoid customer frustration due to failure in the delivery of critical messages

Maximize reach even when the user is unavailable, specific channel templates are paused, or message limits are reached

Message delivery - guaranteed!

Comprehensive real-time & out of the box analytics

Get near real-time metrics of messages sent, read, delivered, failed along with template-specific analytics and link clicks

Access breakdown of conversation categories and error codes for easy diagnosis

Global billing and engagement dashboard for channels like SMS, WhatsApp, RCS

Comprehensive real-time & out of the box analytics

Success Stories

  • conversations on WhatsApp in a month

    250M+

    conversations on WhatsApp in a month

  • Open rate, <b>11.3 Mn</b> people reached on a single day

    52%

    Open rate, 11.3 Mn people reached on a single day

  • increase in ROI over email, in-app push and SMS

    10X

    increase in ROI over email, in-app push and SMS

Must-have features to communicate with your customers effortlessly

Smart Governance and Control

Smart Governance and Control

User, template and time window level capping to comply to standards

Opt-in and Opt-out checks at send time

Opt-in and Opt-out checks at send time

Ensure user consent is respected at each level - based on message category or for specific enterprises

Message Prioritization

Message Prioritization

Multi-level prioritization of messages, e.g. by message type (OTP vs. marketing message) or by client size (no throttling for smaller clients)

Channel Resiliency

Channel Resiliency

Ensure delivery to Meta cloud, implement disaster recovery on Gupshup infra when Cloud API is down, and manage latency effectively

Auto Template Management

Auto Template Management

Take advantage of multiple channels by auto-converting defined templates, e.g. from SMS to WhatsApp format

Rich Analytics and Insights

Rich Analytics and Insights

Access reports with template level analytics, user insights and link clicks

Integrate quickly with apps and platforms you already use to create powerful solutions

E-commerce
CRM
Marketing
Payments

Scale and improve sales with one-click commerce integrations.

shopify
woocommerce
magneto
vtex
See all integrations
E-commerce

Scale and improve sales with one-click commerce integrations.

shopify
woocommerce
magneto
vtex
See all integrations
CRM

Initiate communications and nurture leads directly from CRM. Automate order updates, notifications and alerts.

Fiserv
Salesforce
crmnext
talisma
See all integrations
Marketing

Connect your marketing tools to automate actions. Personalize messages, target specific user segments, and analyze campaign performance.

razorpay
setu
payu
billdesk
See all integrations
Payments

Seamlessly integrate with payment gateways to enable one-click payments. Increase sales conversions, broaden reach and engagement.

sms
See all integrations

Frequently Asked Questions

What is Gupshup Communicate?

Gupshup Communicate is a Communication Platform as a Service (CPaaS)++ offering with powerful APIs and infrastructure for seamless, efficient and high-scale message delivery across messaging channels. Communicate includes value-added features such as personalized language and multi-level channel failover for higher engagement and increased coverage.

Why do brands need Gupshup Communicate over Meta Cloud API?

Gupshup Communicate provides essential tools for efficient management of high-volume messaging. These include user and template level capping, store and forward techniques, media manager, message prioritization and detailed real-time analytics. Also our Smart CPaaS helps brands reach customers in their preferred language, at the most suitable time.

What channels are supported for Optimized Message Delivery?

Optimized Message Delivery is ensured by designating fallback channel(s) if the primary channel fails. Currently, we support falilover to up to 2 channels, including RCS to SMS, WhatsApp to SMS, RCS to WhatsApp to SMS and WhatsApp to RCS to SMS with plans to expand to more channels in the future.

What languages does Gupshup Communicate support?

We enable message translation in over 50 languages, utilizing Generative AI native language support. Language preferences can be collected using journeys and stored in the database for future use.