Gupshup Personalize

Drive business growth with personalized conversations

Tailor marketing campaigns and conversations based on customer history and real time actions

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Personalize every interaction with Gupshup Customer360

Trusted by leading consumer brands globally

snapdeal
vivo
dmart
sleep
Loreal
Tata

Build high-quality
first-party database for the conversational era

Auto-capture leads when prospects message you from click-to-chat ads, in-store QR codes or journeys on digital assets

Automatically enrich customer profiles in real time with every link click, button tap and first-party data captured from conversations

Create a unified customer profile by stitching data from messaging and traditional channels such as Website, App, CRM etc

conversational era

Create granular segments to strengthen your marketing

Hot leads, warm leads, cold leads or new buyers, premium customers, inactive customers - define segments the way you want

Move beyond manual list creation and get ready access to segmented database

Capture explicit customer preferences and build zero party data through surveys, quizzes etc. on conversational journeys

Increase in buying intent by customer after asking questions on WhatsApp when redirected from Instagram click-to-chat ad

Drive engagement and growth with a range of campaigns

Automatically trigger journeys and nudges based on customer activity, such as abandoned carts

Broadcast campaigns to select segments on special days, festivals, birthdays and more

Target customers based on tier (Gold club, first-time buyer), preferences (vegan, formal, value) and more

Increase in buying intent by customer after asking questions on WhatsApp when redirected from Instagram click-to-chat ad

Bring every customer engaging with you under one roof

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Unified Customer Profile

Automatically get a single view of the customer, complete with attributes, transactional and behavioral history

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Integration with E-commerce Platforms

Fetch events, transactional activity and purchases on e-Commerce platforms such as Shopify

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Unlimited Custom Attributes

Add custom attributes such as age, city, tier, region etc. based on your industry, audience preference etc.

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Real-time Segment Updates

Always-on profile sync and live updates to segments to ensure right campaigns coverage

Bring every customer engaging with you under one roof

Orchestrate data-driven conversations to drive business outcomes

Drive conversions with tailored offers for customers who abandoned carts
Abandoned cart alerts

Drive conversions with tailored offers for customers who abandoned carts

Drive conversions with tailored offers for customers who abandoned carts
Upsell and cross-sell

Increase order value by sending relevant product recommendations

Drive conversions with tailored offers for customers who abandoned carts
Nudge inactive customers

Reclaim customers who have gone cold with personalized offers and promotions

Drive conversions with tailored offers for customers who abandoned carts
Nurture new prospects

Accelerate buying cycle by nurturing prospects from discovery to conversion

Drive conversions with tailored offers for customers who abandoned carts
Re-engage with hot leads

Encourage action by re-engaging with customers who have read past messages

Drive conversions with tailored offers for customers who abandoned carts

Frequently Asked Questions

What is Gupshup Personalize?

Gupshup Personalize is a new, category-defining offering, that creates unified profiles by capturing information in real time from various sources including messaging channels and conversational events, and actions on 3rd party systems such as commerce platforms, CRM, app, digital ads and QR codes.

What value do I get with Gupshup Personalize?

The unified conversational profiles let you engage users in a personalized, relevant and timely manner on messaging apps. With segments such as first-time buyers, high value users, premium tier customers, dormant users, hot leads, you can effectively execute your marketing strategy across the customer lifecycle, thereby growing customer lifetime value.

Does Gupshup Personalize ingest actions taken by customers on traditional channels?

Yes, Gupshup Personalize is built to create a unified customer profile that syncs customer properties and activities taken by customers on traditional channels too, such as your website, app or eCommerce store. For example, if a customer abandons a cart on your Shopify store, you can trigger a nudge with interactive checkout buttons on WhatsApp to grow conversions.

What if I have a CDP, do I still need Gupshup Personalize?

Traditional CDPs are great at driving engagement on traditional channels. Gupshup Personalize is the industry’s first conversational intelligence that helps you orchestrate engagement on messaging channels, and leverages conversational signals from channels such as WhatsApp. It helps you capture customer preferences, both zero-party data (for example, via a survey form) and first-party (e.g. through button or links clicks) and then tailors subsequent conversations - be it for marketing, commerce or post-purchase use cases.