Redefining D2C & eCommerce Customer Experience With Conversational Messaging

With the strong uptake of eCommerce and the D2C models across regions, a key element that has also gained traction is conversational commerce. Today, consumers don’t just want products, they want services, experiences, and relationships with brands. To provide this, brands have to understand much more about who their shoppers are, what they enjoy, and where they want to checkout to further personalise the customer experience. 

Brands need to be where their customers are, talk to them in a language that they’re comfortable interacting in, understand their doubts and problems, and innovate how they provide solutions to their customers.