Guide to Creating a Personalised Black Friday Shopping Experience
An exclusive guide on how brands can leverage Conversational and Generative AI Solutions to create personalised experiences and boost sales during Black Friday.
Key Learnings
- Decode consumer behavior and anticipate trends to overcome challenges for Black Friday 2024.
- Design seamless automated conversions and proactive conversational journeys to enhance sales and customer satisfaction.
- Leverage social media and platforms like WhatsApp for tailored marketing and continuous customer engagement.
- Implement a holistic strategy using Gupshup’s unified platform for comprehensive customer support before, during, and after Black Friday.
Black Friday – A Red Letter Day for Brands and Customers
Brands know that holidays and mega sales days are crucial for driving sales, and they pull out all the stops to capture the attention of eager shoppers.
Consumer Behavior Trends
200.4 million
consumers shopped during the five-day holiday from Thanksgiving to Cyber Monday in 2023
114%
more customers installed deal discovery apps in November 2023, just around Black Friday
32%
of consumers took advantage of early deals, extending their shopping before Black Friday
Consumer Behavior Trends
7 out of 10
Brazilian shoppers visited multi-category websites on Black Friday in 2022
3.7
items were purchased per person, on average, by Black Friday shoppers in Peru
370 million
Colombian pesos were generated in Black Friday sales in 2023, reflecting a 12% growth in online transactions.
20%
surge in Black Friday orders was recorded in Argentina in 2023 compared to post-COVID sales
Staying Ahead of the Curve Before the Sale Rush
Staying one step ahead is essential to truly serving your customers and boosting sales during key events like Black Friday.
Think about it: what will customers want to know during high-traffic times like Black Friday? What problems might arise?
By forecasting these inquiries and challenges, you can ensure you’re ready with solutions before they ask.
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