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Understanding Conversational Marketing: A Comprehensive Guide
Are your marketing efforts really ‘conversing’ with customers? Learn all about conversational marketing. Click here to know more.Read More >


2018 : The Year in Messaging
Gupshup CEO Beerud Sheth takes stock of the year gone by and shares his thoughts on...Read More >

This is why you should integrate live chat feature into your bots
Live chat adds a much-needed layer of intelligence to the conversations between customers and automated chatbots...Read More >

How Translation Bots Work
Translation bots are like AI virtual assistants that specialize in language translation. They can interact with...Read More >

In the spotlight – Woebot
Woebot does an excellent job at utilizing all the chatbot functionalities provided by Facebook while also...Read More >

5 Google assistant commands we love
The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri...Read More >

How Brands are Using Chatbots for Customer Service & More
With the ability to complete repetitive tasks, virtual assistants and chatbots are fast becoming an integral...Read More >

7 Ways We Use AI without Even Knowing It
AI is here and you use it and rely on it in a variety of ways...Read More >

Rethinking Cost Per Lead : Why So Many B2B Marketers Chase False Leads
Should you be rethinking your cost-per-lead? Why do so many business marketers end up chasing false...Read More >

Why and How to Use Messaging Apps in Your Marketing Strategy
Why and how should you use Messaging Apps in your Marketing Strategy to reach your active...Read More >

The birth of Conversational Experiences and how brands are using them
With the advances in AI, alongwith developments in NLP and Machine Learning, brands are keen on...Read More >
