Why Indonesia’s Real Estate Needs Conversational Chatbots in Their Saleskit

Introduction

Indonesia’s real estate market is experiencing significant growth. According to Mordor Intelligence industry reports, it is projected to grow at a CAGR of 5.82% to $85.97 billion by 2029. This surge is driven by a large tech-savvy population that prefers to interact with everything they buy using several social apps and chatting platforms. 

So, how do you reach out to them? Embracing conversational solutions. 

Leverage conversational chatbots that swiftly handle inquiries, schedule appointments, and qualify leads while potential buyers scroll through their daily updates. The best part? They can operate seamlessly on popular platforms like WhatsApp, Instagram, RCS, and your website, engaging prospects in real time. 

Curious about how it all works? Let’s explore!

How Gen AI Chatbots Become the Secret Weapons

The game of reaching potential homebuyers with traditional arrows has changed as the world has shifted digitally. Now, a chatbot in your conversational cloud can do more than you think.

But to keep buyers engaged, you need the right platform, too, where they can securely chat with you. For this, the best and most effective solution is WhatsApp. 

Statista indicates that WhatsApp is the most used social network, with a penetration rate of 90.9%. Prospective homebuyers can chat with your bot, make a deal, ask questions, and even find financial solutions without leaving the app.

Here is what the Gen AI chatbot, integrated with WhatsApp Business API in real estate, can offer to your business and its buyers:

Virtual Property Tours

The major purpose of implementing real estate chatbots is to offer comfort to buyers. They no longer need to leave their couch to explore their homes. 

Equipped with 360° property views and interactive features, your chatbots can guide buyers through virtual tours, highlighting key features like spacious living areas or stunning balconies.

During the tour, they can ask questions about the property in real time through the chatbot interface. Whether it’s about closet space or pet policies, the chatbot can provide immediate answers, eliminating the need for lengthy email exchanges.

Based on your buyer’s preferences, the chatbot can tailor the virtual tour, focusing on amenities or features important to them.

Providing Financing Ease

You know how daunting mortgages and financing a house can be for someone before buying. Conversational chatbots can be their financial allies.

Chatbots can provide basic information on different mortgage types, interest rates, and down payment requirements, simplifying these often-confusing concepts. 

When needed, your conversational chatbot can act as a bridge between potential renters/buyers and relevant financial institutions. Connect your users with lenders or mortgage brokers within WhatsApp API, streamlining the financial approval process.

Some chatbots can offer pre-qualification estimates based on user-provided information like income and debt. This move helps buyers understand their budget limitations and make informed decisions.

Filtering and Recommendations

Let’s acknowledge scrolling through endless options is a time-consuming hassle for any buyer, not only for homeowners. Your AI chatbots can be their search filters.

These helpful tools can learn user preferences like budget, location, and desired amenities. They further filter listings, showcasing only properties that meet these criteria, eliminating irrelevant options. 

Its NLP-based solution can match user interactions with search history. It can also recommend properties and new listings the buyer might not have considered. 

Unlike human agents, who have limited hours, WhatsApp chatbots are available 24/7, so your buyers can conveniently search for apartments day or night.

Nurturing The Lead

The relationship doesn’t end with a signed lease or purchase agreement; your chatbots ensure it. 

Gen AI chatbots can nurture leads and build long-term client relationships. The built-in AI assists with move-in procedures, and maintenance requests, or even provides recommendations for local services like internet providers or handymen, positioning the agent as a trusted advisor. 

Further, they offer post-transaction support, providing information about move-in procedures through stunning WhatsApp catalogs, maintenance requests, or community events. 

It can send automated renewal reminders in WhatsApp for renters, ensuring a smooth transition into the next lease term. Even when their needs evolve, a chatbot can suggest apartments showcasing investment opportunities once renters are financially ready.

Accessibility and Flexibility

Your chatbots should be designed keeping all sorts of buyers in mind. This means clear prompts, easy navigation, and a conversational tone to ensure a seamless and positive user experience.

The beauty of AI conversational chatbots lies in their personalization. Several chatbot development platforms offer pre-built solutions or customizable options to suit various needs and budgets. For businesses seeking a more tailored experience, chatbot development experts like Gupshup can create chatbots with unique functionalities and branding.

Summing Up

As Indonesia’s real estate sector advances toward becoming a key driver of its economy, integrating Conversational AI tools like advanced chatbots and platforms such as the WhatsApp Business API is gaining importance.

These technologies enhance customer interactions and enable businesses to innovate and maintain a competitive edge.

For real estate enterprises in Indonesia, now is an opportune time to adopt AI-powered conversational tools. Embracing these advancements is crucial for building a more interconnected and prosperous future.

This trend underscores the efficacy of leading conversational AI services, particularly through advanced solutions like the WhatsApp Business API in Indonesia.

Experience this cutting-edge service with Gupshup, the leading provider of conversational AI technology. Our chatbot solutions help businesses acquire, engage, convert, and support customers using one unified platform.

Create meaningful connections with your customers with conversational chatbots.

Get in touch with us today!

Frequently Asked Questions (FAQs)

Can a chatbot handle negotiations or close deals?

Chatbots cannot handle complex negotiations, but they can schedule meetings with real estate agents who can! They can also answer questions, gather information, and qualify leads so you can focus on closing the deal.

How do chatbots help with mortgage pre-qualification?

Some chatbots connect users with financial institutions and can provide estimates based on a user’s info. This helps potential buyers understand their budget before they start searching.

How much does it cost to implement a Gen AI chatbot?

The cost depends on whether you choose a pre-made or custom-built option. Pre-made solutions usually have a monthly subscription fee, while custom builds can cost more upfront.

Can I track the performance of my Gen AI chatbot?

Yes! Most chatbots offer tracking features. You can see how many people interact with them, what questions they ask, and how well they convert leads.