What’s New on WhatsApp Business API- The Complete Guide 2024

In the bustling heart of modern commerce, where digital landscapes evolve at the speed of a double tap, there emerges a powerful ally for businesses worldwide—WhatsApp Business Solution.

Picture this: You’re in the midst of a busy workday at the office, and during your lunch break, you casually browse your favorite e-commerce brand. A stunning black dress catches your eye, but alas, the price tag gives you pause. Undeterred, you decide to add it to your wishlist for future consideration. Fast forward two days, and you’re pleasantly surprised to receive a WhatsApp message from the very brand, presenting not just the coveted black dress but your entire wish list.

The icing on the cake?

Unbelievable offers that expire in the next three hours are conveniently displayed right there in the message. Without the need for third-party apps or additional hassle, you swiftly place your order, leveraging all the new features that WhatsApp has to offer.

This isn’t merely a narrative of messages and chats; it’s a narrative of seamless connectivity, personal growth, and the transformative influence wielded by a simple green icon.

Also read: Announcing Price Changes for WhatsApp Business API: A Strategic Shift Towards Quality and Conversations

Let’s discover all the new features of the WhatsApp Business Solution:

1. Catalog Template

These templates empower you to seamlessly exhibit your entire product catalog directly within WhatsApp messages. Featuring a product thumbnail header image, customizable body text, a fixed text header, and a fixed text sub-header, Catalog Templates offer a visually appealing and informative display.

Every catalog message on WhatsApp becomes a gateway for users to delve into product details, view actual images, and discover pricing information. Imagine the convenience of sharing a single WhatsApp message containing all the necessary links for products left in the cart, significantly boosting the likelihood of successful purchases.

Technology supported: Cloud API

2. Authentication

WhatsApp Business API introduced a robust Authentication feature, providing enhanced security measures for user verification. Within a 24-hour window, businesses can authenticate users by seamlessly sending multiple OTPs, ensuring a reliable and efficient verification process.

This feature finds its application in various sectors, including financial repositories where stringent security is paramount. Businesses with multiple verification touchpoints benefit from the flexibility and reliability of the Authentication feature. Additionally, organizations implementing Two-Factor Authentication (2FA) can leverage this functionality to bolster their security protocols, ensuring a seamless and trustworthy user verification experience on the WhatsApp Business API.

Disclaimer: Businesses situated internationally, excluding those in India, are eligible to integrate this feature.
Technology Supported: Cloud API, On-Premise

3. Button Improvements

Meta has rolled out significant improvements to buttons on WhatsApp Business API, enhancing user interaction. The Quick Reply feature now supports up to 10 responses, a substantial increase from the previous limit of 3. This update also introduces a powerful combination of Call-to-Action (CTA) buttons with Quick Replies for a more dynamic and engaging user experience.

Additionally, businesses can elevate user engagement through quizzes, gamification, and deal discovery bots with a comprehensive menu.

Technology Supported: Cloud API, On-Premise

4. Copy Code

Coupon code templates, featuring a single “Copy Code” button, streamline the user experience by copying the code directly to the customer’s clipboard upon tapping. Simplify and amplify your marketing strategy with these efficient coupon templates.

Technology Supported:  Cloud API, On-Premise

5. Carousel

With carousel templates, a single text message (1) can be paired with up to 10 carousel cards (2) arranged in a horizontally scrollable view, providing a visually engaging and efficient means of communication. This will eventually optimize your messaging strategy with the versatility and cost-effective benefits of carousel templates.