3 Smart Steps to Boost Your Packers and Movers Business using WhatsApp API

Imagine you’re preparing to leave home for a job opportunity in a different city. You want your belongings to be moved with you within a week of reaching the new city. In such situations, packers and movers play a crucial role in this transition, ensuring your possessions safely reach their destination.

With the growing technological advancements this has become even easier providing you with every detail of your belongings at each step right from packaging to shipping and deliveries. And one such tool that has the potential to transform the logistics business is WhatsApp Business API. Wondering how? Read on to find.

Logistics is a massive industry expected to rise to $136.06 Billion by 2029. However, central to this industry’s success is clear communication and the establishment of trust with customers. While customers may trust the movers and packers, they would like to stay informed about the whereabouts of their belongings until they are delivered.

However, maintaining open lines of communication with every single customer poses significant challenges for these companies. This is where the WhatsApp API steps in to transform the communication scenario.

From providing real-time shipping updates and sharing live locations to accommodating new delivery instructions and tailoring last-mile preferences, WhatsApp Business excels in delivering elevating 24/7 customer support.

When integrated with chatbot technology, it promotes engaging ‘conversations’ with opted-in customers, all while reducing operational costs.

With 3.03 Billion monthly users, WhatsApp can effortlessly skyrocket the sales margin. Here are 3 simple strategies to create and use WhatsApp API and grow your business:

Step 1: Setting Up a Strong WhatsApp Business Profile

To make the first impression on your customer, your WhatsApp Business profile should look best. A compelling profile can make them learn more about your service and eventually choose your logistics for their moves.

Now, make it more interesting, credible, and convenient by:

 Verification:

Verification is a free process in WhatsApp to showcase credibility. However, the blue tick can build trust with customers who are hesitant to leave their personal belongings to a company. Follow the in-app instructions to make your profile verified.

Add Information:

Optimize your profile by providing clear and concise information about your business. exclamation This includes:

• Add a Business Name
• Select a professional and high-quality Profile Picture
• Select the appropriate Category (e.g., Logistics & Delivery, Packers and Movers) to help users find your business easily
• Highlight your services (local moves, long-distance moves, packing services, etc.), and areas of operation in your description. Keep it concise and informative, in around 250 characters
• Add your phone number, website link, and physical address (optional)
• Include your business hours too

Add a Catalog:

Include the product catalog with your WhatsApp to visually represent the services you offer. You can add high-quality photos or even short videos showcasing your packing process, loading trucks, or happy customer feedback. You can even write estimated pricing with each service (if possible) to give your customers a good understanding of your value proposition.

Here is an example-

Step 2: Engaging Customers with Targeted and Interactive Content

In recent times, customer communications are no longer confined to cell phones and emails. Rather, WhatsApp’s monthly active users are expected to grow by 8.27% from 2024 to 2025.

Gupshup offers limitless potential to your WhatsApp Business through Conversational AI integration. The advanced conversational chatbots are designed to use WhatsApp Business API specifically in Logistics and this can transform your customer interactions by:

Customizing messages for every customer

Chatbot for WhatsApp Business can let you go beyond generic greetings. You can use customer information such as names, to personalize opening messages and referencing their specific moving needs. This small touch adds a human connection and enhances the customer experience.

For example, A person named Sarah asked to contact customer service with an issue. The first reply to her can be customized with her name, like “Hi, Sarah!”

Interacting on a personal level with images

Photos and videos are powerful tools for building trust. With your chatbot for WhatsApp, connect with your customers on a personal level. Share the before-and-after pictures of their packages after a successful move, or introduce them to your team, all hassle-free.

For example, Since Sarah is moving to Dubai, share pictures with her of furniture being carefully padded and loaded onto trucks.

Engaging customers with WhatsApp carousel

WhatsApp Business API India allows you to collage multiple images and videos at once so that your customer can scroll through the top product cards directly in WhatsApp. This is called WhatsApp Carousel, and it is ideal for highlighting different service packages and so much more. With Gupshup, you can explore how powerful WhatsApp Business API can be for your Logistic Business. 

For example, A potential customer is chatting with your Logistics on WhatsApp. Instead of sending a lengthy text to describe your services, you can engage them with an attractive WhatsApp Carousel, such as ‘Stress-free Moving’, ‘Pack with Us’, ‘Long-distance Expertise’, etc. This saves boredom and presents your service more concisely.

Being available round the clock 

WhatsApp Chatbots respond to customer queries instantly, ensuring prompt assistance at any time of the day or night. This helps in addressing urgent concerns and providing timely information about services and pricing. They can provide answers to frequently asked questions (FAQs) regarding moving processes, packing guidelines, insurance, and more. This reduces the need for customers to wait for human assistance, improving efficiency.

They can also facilitate the booking and scheduling of moving services directly through WhatsApp. Customers can inquire about availability, request quotes, and even book appointments seamlessly, enhancing convenience. 

Offering quick reply buttons for last-mile tracking

Within the chat, your chatbot for WhatsApp can offer pre-defined options for common customer inquiries related to shipment tracking. Gupshup’s WhatsApp API chatbots can bridge the gap between you and your customers in the Logistics industry. Quick reply buttons can help your customers with first-mile pickup, last-mile delivery tracking, and managing return-to-origin (RTO) scenarios.

This transparency enhances customer satisfaction and trust in the service.

For example, when Sarah wants to know more about where her package is, she can select any buttons from “Track My Shipment”, “Change Delivery Time”, or “Delivery Enquiry”. 

Adding call-to-action prompts

You should always encourage your customers to take action with clear and concise call-to-action prompts within your messages. This could be a request to visit your website for a detailed quote, book a consultation, or simply learn more about your services.

Step 3: Advanced Marketing Techniques: Click-to-WhatsApp Ads and Retargeting

Now that you have built a strong profile and know how to engage with customers directly, let me tell you how to start commercial conversational engagement. With WhatsApp’s powerful advanced marketing tools, you can significantly expand your reach and convert leads into bookings:

Click-to-WhatsApp ads

Imagine a potential customer is scrolling Facebook or Instagram and seeing an ad for your moving company. With Click-to-WhatsApp ads, you can take them directly to a conversation with your WhatsApp business with a single click.

Facebook Ads Manager can create targeted ads specifically designed for WhatsApp. They include eye-catching visuals, catchy headlines, and a clear call to action (CTA) prompting users to ‘Chat with Us on WhatsApp’. This can:

• Increase engagement by simplifying the initial contact process
• Facebook Ads Manager allows you to reach the target audiences, based on demographics, location, interests, and even past interactions with your business
• It can boost bookings. Direct communication on WhatsApp allows you to answer questions, address concerns, and sometimes negotiate. It ultimately increases the chance of converting leads into bookings.

With Gupshup’s conversational chatbot for WhatsApp, you personalize and pre-save messages to greet them the moment a customer visits from an ad.

Retargeting older customers

Not everyone who shows interest in your services will book it immediately. Retargeting campaigns allow you to reconnect with those customers who previously interacted with your brand but did not buy your service. Here is how Whatsapp business campaigns can help you reconnect with them:

• Identify the potential customers with Meta Pixel or other analytics tools, who visited your website, viewed specific service pages, or engaged with your Click-to-WhatsApp ads but didn’t book.
• Personalize a follow-up message on WhatsApp specifically for them 
• You can win them back by offering them a special discount, addressing their lingering questions, or simply reminding them about your services.

Gupshup’s chatbot for WhatsApp can pick from where your customers have left off. It can start engaging interactively and understand the concern, tonality, and depth of the issue before answering. It also can start the conversation with an enticing offer or discount prices, and keep on reminding them about newly launched offers.

For example, if Sarah did not book a service, then the Whatsapp chatbot can start a conversation by offering her 10% off on service charges with a ‘WELCOME BACK’ coupon.

Run campaigns and measure your growth

With Gupshup, WhatsApp marketing for your Packers & Movers company becomes easier than ever. Gupshup allows you to make your own WhatsApp campaign and personalize your WhatsApp messages based on your targeted customers. This helps to measure your growth, and ultimately maximize your return on investment (ROI).

• Open Rates: Monitor the percentage of users who open your WhatsApp messages. Low open rates may indicate a need for more compelling messaging or better targeting.
• Conversion Rates: Track the number of inquiries that convert into bookings. Analyzing this metric allows you to identify which marketing tactics are most effective at driving conversions. Here Gupshup can find you the best chatbot for WhatsApp that can track user journeys within your WhatsApp funnel, pinpointing where potential customers drop off before booking.
• Click-Through Rates (CTRs): For Click-to-WhatsApp ads, monitor the CTR (percentage of users who click on your ad CTA). Low CTRs might suggest a need to refine your ad creative or targeting parameters. Gupshup empowers you to conduct A/B testing for your Click-to-WhatsApp Ads. This way you can identify which type of ad is generating the highest leads and make more of them.

Conclusion

By adopting WhatsApp marketing strategies, Packers and Movers can transform customer interactions and drive substantial growth. Well-strategized marketing is not just about sending messages; it’s about creating an engaging and convenient customer experience. 

A well-planned WhatsApp marketing approach can significantly contribute to overall business expansion by reaching a wider audience and fostering customer loyalty. Gupshup’s WhatsApp API offers a powerful solution, enabling seamless integration of WhatsApp into business workflows, facilitating automation, and ensuring efficient customer communication

Take the first step today and supercharge your customer engagement with Gupshup’s WhatsApp API. Contact us to learn more and unlock the full potential of WhatsApp marketing for your business.