Understanding WhatsApp Green Tick Verification: What It Means for Your Business

Introduction

For modern-day businesses, WhatsApp’s immense reach—over 140 billion messages daily—presents a powerful opportunity to connect with customers. 

If you are running a business, having a strong WhatsApp presence is undeniable. And that small WhatsApp green tick next to your business name isn’t just a visual detail; it’s a potent symbol of trust. It instantly distinguishes you as a legitimate, secure, and established entity amidst the countless WhatsApp accounts.

But how do you achieve this mark of distinction, and what tangible benefits does it offer?

In this blog, we will walk you through the simple steps to achieving the verification badge and the transformative impact it can have on your brand’s credibility. 

Let’s begin.

WhatsApp Green Tick Verification – What Do You Need to Know

Scaling your thriving business requires strategic choices, and leveraging WhatsApp’s vast reach is a powerful move.  

The key to unlocking its full potential?  WhatsApp green tick verification. This symbol signifies Official Business Account (OBA) status, instantly signifying your brand as verified and trustworthy in the eyes of your customers.  

Let’s explore what this verification means and its critical role in your business growth.

What is the WhatsApp business verified badge?

Let’s look at an example: suppose a customer was redirected to your WhatsApp through click to chat button from your website. After significant browsing and a trail of queries, they are ready to make a significant purchase. They check your WhatsApp Business profile and notice something crucial: the green verified badge. 

This small, yet powerful symbol instantly assures them of your authenticity, transforming a potential risk into a confident transaction.

The WhatsApp Business verified badge is more than just a tick; it’s a testament to your business’s legitimacy, verified by Meta based on your activity and provided documentation.  It’s the ultimate trust signal, reassuring customers that their interaction is safe and secure.

It is to gain people’s confidence to believe in your brand. For example, a customer wants to spend thousands on a purchase. They came across your WhatsApp seller profile and saw a green tick. That little green tick beside your name automatically assures them that their money is not going to be scammed.

Criteria for obtaining the green tick

Getting the WhatsApp green tick verification is not for everyone. WhatsApp has some strict guidelines to make sure only genuine businesses get it. You need the right documents, proof of identity, and a clean record to get this. 

Here’s what they look for:

• Authenticity: Your business must be real and credible. The business display and description should match your branding.
• Recognition: You need to have a strong brand presence. If people already know your business, you have a better chance.
• Compliance: Your WhatsApp Business API account must follow all of WhatsApp’s policies.

Difference between green tick vs grey tick

You might have noticed two types of badges on WhatsApp: green tick and grey tick. The differences between them are:

• Green tick: This is the verified badge. It shows customers that the business is legitimate, recognized, and trusted.
• Grey tick: This is for unverified business accounts. It simply means the number is registered as a business, but WhatsApp has not confirmed its credibility.

How to Get Verified on WhatsApp

Getting that green tick on WhatsApp is simpler than you think. In this next section, let us break it down step by step with clarity to help you understand:

Step 1: Set up a WhatsApp Business account

Start by creating a WhatsApp Business account. This is different from a regular account. It comes with tools like automated replies, product catalogs, and more.

Download your WhatsApp Business app and make your profile look complete and professional. Add your:

• Business name
• Logo or profile picture
• Contact details
• Website (if you have one)

Step 2: Apply for WhatsApp Business verification

Once your business account is ready, you can apply for verification. Now, apply for your green tick verification via your Business Service Provider (BSP). They need your 16-digit manager ID before the application.

Then, log in to your Facebook Business Manager (since WhatsApp is owned by Meta) and request the green tick from there.

Step 3: Provide necessary documentation

To prove your business is genuine, you need to provide documents. The more organized your documents are, the faster this step goes. These could include:

• Business registration certificate
• Proof of your business name and address
• Your website or other online proof of presence

Step 4: Wait for WhatsApp’s review

After you have submitted everything, WhatsApp reviews your application. This can take a few days. During this time, keep your account active. Respond to messages, share updates, and show that your business is recognized.

Step 5: Verification approval

If all goes well, you will get your WhatsApp green tick. This verification badge is now part of your business identity. It will appear next to your business name, showing customers that your account is verified and trustworthy.

Troubleshooting: what to do if verification is denied

If WhatsApp for Business denies your request, don’t worry, it is not the end. Here’s what might have gone wrong and how to fix it.

Common reasons for denial:

• Your documents did not match your business profile, or the display did not match your branding.
• Your brand does not have a strong online presence or organic PR.

Steps to take if rejected:

• Double-check that all details are correct.
• Build your online reputation. Update your website, social media, and customer-facing channels.

How to reapply for verification:

Fix the issues, gather the right documents, and apply again using the same steps.

The Role of Green Tick in Marketing and Sales

WhatsApp, with its wide user base, has been a source of business leads for many brands.

Here are some use cases of WhatsApp green tick verification and how it can fit in for a greater ROI:

Using the verified badge in marketing campaigns

You can use this in your campaigns to:

• Send exclusive offers: Customers will take your messages seriously because they know they’re from an official source.
• Promote new products: Highlight your credibility while introducing something fresh.
• Reassure hesitant buyers: When people see the green tick, they feel confident to engage with your offers.

Building a professional image through the green tick

First impressions matter, especially online. A verified business account helps you create a professional image that customers can rely on.

For example, a customer gets a message from an unverified profile. They think twice before opening it. But with a verified business account, the green tick removes doubt. Customers know they are buying from a serious, professional business.

Aligning with customers’ trust in official channels

Today’s customers are smart. They demand authenticity and originality. Due to the verification badge, your customers are more likely to:

• Open your messages
• Respond to your offers
• Share your business with others

How Does Green Tick Verification Benefit Customer Communication?

The WhatsApp green tick verification simplifies communication, builds confidence, and improves how customers see your brand. Let’s dive into how it can make customer interactions smoother and more impactful.

• Easier customer recognition:

The WhatsApp green tick verification helps your business stand out and assures customers that they’re dealing with the right account. This recognition is especially important in a world where scams are common. 

• Encourages more customers to reach out:

More confidence means more customer engagements, more leads, and, ultimately, more sales. When customers trust you, they are more likely to start a conversation. The WhatsApp green tick sends a clear message that the interaction is safe within the inbox.

• Allows your business to send updates:

With a verified business account, you can confidently send promotions, notifications, and updates to your customers. They’re more likely to open your messages because they trust the source.

• Enhanced user experience via WhatsApp:

WhatsApp is already a convenient platform, but the green tick takes customer service to the next level. It shows your business is serious about communication.

For instance, a customer has a query about their order. They see the green tick and feel confident messaging you directly. You reply quickly, and the conversation flows smoothly. This enhanced user experience makes the customer feel valued.

Beyond WhatsApp Green Tick Verification

Getting the WhatsApp green tick is a powerful start. It builds trust, enhances your brand, and makes communication easier. But the question remains: how can you make the most of it?

The answer lies in taking things further, by adding a Conversational AI overlay. Here are some new tools you can use to maximize your verification badge and grow your business:

Monetize with Conversational AI:

The WhatsApp green tick verification gets customers to trust you and start conversations. But managing these conversations efficiently, especially at scale, needs a trusted technology. Conversational AI solves this problem and conversational customer service to the next stage. It.

• Responds to customer queries instantly.
• Guides them through purchases or inquiries.
• Saves you time while improving customer satisfaction.
• Understands customer intents and answers accordingly with personalization

WhatsApp Business API:

WhatsApp Business API is more than having a WhatsApp Business account. Platforms like Gupshup help your business use WhatsApp as a powerful tool for customer engagement. With this API, you can build a conversational layer on top of your verified account. Here’s what it can do for you:

• Automate conversations: Answer common customer questions like ‘What’s your pricing?’ or ‘Where is my order?’ without lifting a finger.
• Manage the customer base: The analytics can give you excellent insight into the click rates, open rates, click-to-WhatsApp count, etc.
• Use WhatsApp tools: Features like product catalog, carousel, WhatsApp flow, and payments come in handy.
• Guide the customer journey: Lead customers from inquiry to purchase through simple, chat-based interactions.

Summing Up

Getting verified on the WhatsApp Business app is a game-changer for your business. That green tick not only boosts your credibility but also makes it easier for customers to trust and connect with you. It is your chance to stand out in a crowded market and show that you are serious about your business.

While the process is straightforward, it is important to make sure your details are accurate and complete. Once you are verified, you will notice more customers reaching out and engaging with you, which can lead to more sales and better customer relationships.

Most importantly, get in touch with Gupshup for a better understanding of how it works and how WhatsApp Business API can improve your brand. Leap, get verified, and show your customers that you are a business they can trust on WhatsApp!

FAQ’s

1. Does the green tick expire?

No, once approved, it stays unless you violate WhatsApp’s terms or your business becomes inactive.

2. Can small businesses get the WhatsApp green tick?

Yes. However, they must show credibility, strong branding, and consistent customer engagement to qualify.

3. Can multiple numbers for one business get verified?

No, only one official account per WhatsApp for business can receive the Green Tick.

4. Does the green tick improve message delivery?

Yes, it slightly boosts the chances of message delivery by building trust and avoiding spam filters.