Conversational AI is Shifting Consumer Behaviour in Dubai

Discover how Dubai’s high digital adoption rates and ‘Smart Dubai’ initiatives are transforming consumer-brand interactions through Conversational AI, and dive into the UAE’s AI Strategy 2031 of becoming a global leader in AI adoption.

Conversational AI is Bringing Digital Personalization to Dubai Consumers

• Tech-Savvy Population:
  With a rising digital native and expat population, Dubai exhibits a wide range of consumer needs and preferences, making it perfect for personalized AI-driven solutions.
• Smart Dubai Initiative:
  Government initiatives like “Smart Dubai” aim to make the city tech-first across sectors,  through comprehensive AI and digital innovations.
• High-Quality Demands:
  Consumers in Dubai crave high-quality, customized services. Emirati women, for example, allocate a significant portion of their income to fashion and luxury goods, highlighting the demand for personalized experiences.

Dubai Industries are Recognising the Potential Benefits Of Conversational AI to Build A Strong Customer Base

• Retail:
  Retailers are leveraging Conversational AI to analyze consumer data, predict trends, and tailor marketing strategies. This has resulted in enhanced customer satisfaction and increased loyalty.65% of IT professionals in the UAE have accelerated Conversational AI rollout, reshaping retail operations to be more efficient and competitive.
• E-commerce:
  AI-driven personalization helps e-commerce platforms provide tailored recommendations and superior customer service.73% of UAE customers prefer to shop at stores that use their personal information to personalize the shopping experience.
• Real Estate:
  Conversational AI is transforming the real estate market in Dubai by making property searches more efficient and enhancing buyer-seller interactionsAbout 40% of additional profits can be achieved by UAE-based property developers through AI integration.