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Guide to Creating a Personalised Black Friday Shopping Experience

An exclusive guide on how brands can leverage Conversational and Generative AI Solutions to create personalised experiences and boost sales during Black Friday.

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Key Learnings

  • Decode consumer behavior and anticipate trends to overcome challenges for Black Friday 2024.
  • Design seamless automated conversions and proactive conversational journeys to enhance sales and customer satisfaction.
  • Leverage social media and platforms like WhatsApp for tailored marketing and continuous customer engagement.
  • Implement a holistic strategy using Gupshup’s unified platform for comprehensive customer support before, during, and after Black Friday.
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Black Friday – A Red Letter Day for Brands and Customers

Brands know that holidays and mega sales days are crucial for driving sales, and they pull out all the stops to capture the attention of eager shoppers.

Consumer Behavior Trends

200.4 million

consumers shopped during the five-day holiday from Thanksgiving to Cyber Monday in 2023

114%

more customers installed deal discovery apps in November 2023, just around Black Friday

32%

of consumers took advantage of early deals, extending their shopping before Black Friday

Consumer Behavior Trends

7 out of 10

Brazilian shoppers visited multi-category websites on Black Friday in 2022

3.7

items were purchased per person, on average, by Black Friday shoppers in Peru

370 million

Colombian pesos were generated in Black Friday sales in 2023, reflecting a 12% growth in online transactions.

20%

surge in Black Friday orders was recorded in Argentina in 2023 compared to post-COVID sales

Staying Ahead of the Curve Before the Sale Rush

Staying one step ahead is essential to truly serving your customers and boosting sales during key events like Black Friday.

Think about it: what will customers want to know during high-traffic times like Black Friday? What problems might arise?

By forecasting these inquiries and challenges, you can ensure you’re ready with solutions before they ask.

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