Marketers’ Guide to Conversational Advertising
Decode the modern way of doing Conversational Advertising and make every customer experience unique by personalising at scale.
Key Insights:
- The need for Conversational Advertising
- What factors shape your customers’ buying behavior?
- Adapting to non-linear customer journeys
- Creating impactful Click-to-WhatsApp Campaigns that convert
- The Conversational WhatsApp Marketing Toolkit
Why Advertising Needs to be Conversational in 2024 and Beyond?
Shift in Consumer Preferences
With 87% of shoppers initiating searches online and 75% expecting consistent cross-channel experiences, consumers now favor personalized interactions.
Cookieless Tracking
As privacy regulations evolve, advertisers must adopt alternative tracking methods, especially for mobile audiences, due to the mainstream adoption of cookieless advertising.
Rise of Omnichannel Messaging
Omnichannel messaging is vital as studies predict a surge in social media search, highlighting the need for multi-channel consumer engagement.
Easy Accessibility
Conversational advertising enables easy engagement through messaging apps and chatbots, allowing brands to offer personalized assistance directly to consumers.
Real-Time Interactions
With the chatbot market projected to hit $15.5 billion by 2028, real-time, personalized interactions through chatbots are crucial for addressing customer queries promptly and providing tailored solutions.
- Focus on Customer Experience : Ensure seamless, positive interactions across all touch points, from social media to in-store.
- Be Available Everywhere : Be present on frequently visited channels (social media, website, chat apps) to facilitate easy customer connection.
- Content is King : Produce high-quality, informative content (blog posts, videos, product descriptions) that educates and engages at every stage.
- Embrace Personalization : Personalize experiences with targeted ads, product recommendations, and relevant content based on customer behavior and history.
- Listen & Respond : Monitor social media and reviews to promptly address concerns, using insights to refine your offerings and meet customer needs.
Eager to Know How WhatsApp can Elevate Conversations & Optimize Ad Expenses?
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